Roadmap to Strategic and Compliant Email Marketing

Email marketing continues to be one of the most effective and cost-efficient tools in the marketer’s toolbox. But strategic and compliant email marketing is not easy. Marketing automation and emerging technologies supporting account-based marketing allow you to make emails far more relevant and personalized. Marketing automation allows you to segment and deliver emails to just the right audience at just the right time. However, before you experiment with these advanced strategies, it’s important to start with the basics. Here are some steps to help you establish your basic strategy for effective and compliant email marketing. Email Marketing – Cutting Through the Noise The average business…

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