Nurturing Mid and Late Stage Leads

Financial technology marketers are steadily improving at creating awareness-stage marketing content. Many who were once verbose and blustery are now producing more customer-centric thought leadership. The white papers, blogs and articles they produce today provide substantially more value to the audience and are doing a better job of attracting leads into the funnel. However, fin-tech marketers’ ability to convert those leads into qualified sales opportunities and revenue is still lagging behind other industries. They need to get better at nurturing mid- and late-stage leads. Awareness content may attract leads, but if marketers really want to contribute to revenue, they have to…

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