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Marketing

5 Things Your Mother Never Told You About Your Reputation

  • Post published:November 19, 2014
  • Post category:Marketing

How reputation management works and why you need to work yours! I admit I was that mother that told her children, “It doesn’t matter what other people think about you.…

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GIB Boot Camp: How to appeal to your FCM

  • Post published:July 21, 2014
  • Post category:Marketing

The futures industry is ever evolving and in case you haven't noticed there are fewer and fewer FCMs interested in taking on new GIB business.  A myriad of items and…

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Two-minute primer on leveraging your brand

  • Post published:June 17, 2014
  • Post category:Marketing

I’ve met many traders, brokers, and introducing brokers having covered the derivatives arena for 30 years. Some have been memorable, some not. Typically why they are memorable is for a…

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Selling Commodities in an Equities Market: A Panel Discussion Preview

  • Post published:September 3, 2013
  • Post category:Marketing

It’s a tough time to be a futures broker. Despite surviving the 1-2 punch of MF Global and PFG, markets have been difficult to predict and volumes haven’t fully bounced…

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Marketing of Commodity Trading Advisors

  • Post published:August 6, 2013
  • Post category:Marketing

With expanding areas of potential client pools and capital, commodity trading advisors (“CTA”) are often looking outside of their firms to tap into these untouched resources. To accomplish this, CTAs…

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Why Past Performance of a Conventional (60-40) Portfolio Is NOT Indicative of Future Performance: Part 2

  • Post published:August 6, 2013
  • Post category:Marketing

As discussed in Part 1 of "Why Past Performance of a Conventional (60-40) Portfolio Is NOT Indicative of Future Performance", the results of a conventional 60-40 portfolio over the last…

Continue ReadingWhy Past Performance of a Conventional (60-40) Portfolio Is NOT Indicative of Future Performance: Part 2

Why Past Performance of a Conventional (60-40) Portfolio Is NOT Indicative of Future Performance

  • Post published:June 26, 2013
  • Post category:Marketing

For the past 31 years , a conventionally-diversified portfolio consisting of 60% stocks and 40% bonds has provided investors with satisfying returns of +10.80% annually. This was the result of…

Continue ReadingWhy Past Performance of a Conventional (60-40) Portfolio Is NOT Indicative of Future Performance

Ask the Experts: The 2013 USDA Prospective Plantings Report

  • Post published:March 21, 2013
  • Post category:Marketing

The March 28, 2013, USDA Prospective Plantings report will have a major impact on agricultural markets, providing the first survey-based indication of the expected plantings for the 2013 season. In…

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What Is Link Building and Why Is It Important?

  • Post published:January 30, 2013
  • Post category:Marketing

Whether you possess a wealth of knowledge in search engine optimization (SEO) or you’ve just heard about it in passing, you probably know the phrase “link building” and how crucial…

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ICE Launches First Indian Rupee Futures at a U.S. Exchange on Jan 22

  • Post published:January 6, 2013
  • Post category:Marketing

ICE Futures U.S. announced that it will launch a new cash-settled currency futures contract based on the Indian rupee/U.S. dollar exchange rate on Tuesday, January 22. The ICE rupee contract…

Continue ReadingICE Launches First Indian Rupee Futures at a U.S. Exchange on Jan 22
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