The Best Long Term Source for Qualified Leads

Highlights and takeaways from the CopyBlogger Authority Rainmaker 2015 conference in Denver, CO. It was a useful conference focused on the full lifecycle of content marketing. I’d like to share a few takeaways with you. Focus on Creating Your Own Audience A key theme was building an owned audience. Too often, marketers rely on other platforms for audience — whether it’s a trade…...

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5 Tips to be an All-Star Email Marketer

In 2013, we posted a blog post titled, 5 Tips for Driving Conversions in B2B Email Marketing. To our delight, this post generated a lot of interest amongst our readers. As such, we’ve decided to revisit the email marketing topic and provide more tips for boosting success. Here goes! Tip #1: Initiate a Conversation In typical face-to-face interactions, there is…...

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The Importance of Integrated Marketing in the Brokerage (or Any) Business

The Importance of Integrated Marketing in the Brokerage (or Any) Business Whether you’re a fan of the Kardashian family or not, you’ve gotta give one thing to them – they know how to market, and how to turn their name into a brand with a consistent integrated effect. Not everyone knows how to do that intuitively, but there are actually…...

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5 Things Your Mother Never Told You About Your Reputation

How reputation management works and why you need to work yours! I admit I was that mother that told her children, “It doesn’t matter what other people think about you. It just matters what you believe about yourself.” I was wrong. Perception lives in the minds of the people we encounter – our clients, colleagues, managers, brokers, etc. – and…...

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GIB Boot Camp: How to appeal to your FCM

The futures industry is ever evolving and in case you haven’t noticed there are fewer and fewer FCMs interested in taking on new GIB business.  A myriad of items and issues are responsible for the change in appetite the FCM has for GIB business.  In particular the increase in regulatory oversight and concern for exposure to fines and other sanctions…...

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Two-minute primer on leveraging your brand

I’ve met many traders, brokers, and introducing brokers having covered the derivatives arena for 30 years. Some have been memorable, some not. Typically why they are memorable is for a few reasons: a) performance, especially as a trader, b) what sets them apart, that is, what makes them special, especially as a broker, and c) keeping up the relationship, in…...

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Selling Commodities in an Equities Market: A Panel Discussion Preview

It’s a tough time to be a futures broker. Despite surviving the 1-2 punch of MF Global and PFG, markets have been difficult to predict and volumes haven’t fully bounced back. In managed futures, CTAs as a group have under-performed and while traditional wisdom says to invest in a manager during a draw down—it’s a tough sale even for the…...

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Marketing of Commodity Trading Advisors

With expanding areas of potential client pools and capital, commodity trading advisors (“CTA”) are often looking outside of their firms to tap into these untouched resources. To accomplish this, CTAs often contract with an introducing broker (“IB”) whose sole goal is to bring the CTA new clients. This article discusses the terms of the relationship and highlights some things all…...

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Why Past Performance of a Conventional (60-40) Portfolio Is NOT Indicative of Future Performance: Part 2

As discussed in Part 1 of “Why Past Performance of a Conventional (60-40) Portfolio Is NOT Indicative of Future Performance”, the results of a conventional 60-40 portfolio over the last 30 years aren’t likely to repeat in the near future. Going forward, if the P/E ratio reverts to its long-term average of 16.4, corporate profits grow at their historical average…...

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Why Past Performance of a Conventional (60-40) Portfolio Is NOT Indicative of Future Performance

For the past 31 years , a conventionally-diversified portfolio consisting of 60% stocks and 40% bonds has provided investors with satisfying returns of +10.80% annually. This was the result of both stocks and bonds advancing strongly throughout that period. Better yet, stocks and bonds complimented each other nicely. When stocks returned +19.35% annually from the market low in 1982 to…...

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